08 Jul 2016

Amazon fake reviews legal advice

Is it illegal to post fake reviews on Amazon

Amazon specialist lawyer Yair Cohen

Amazon specialist lawyer Yair Cohen

Amazon users who post or who commission agents to post fake reviews are now more likely to face legal action by Amazon as the company has so far this year issued more than 1000 law suites against both users and vendors for posting fake or manipulated online reviews.

As some Amazon sellers offer refunds and discounts in exchange for good reviews, the UK Competition and Markets Authority has recently published its investigation into online reviews following complaints about  fake reviews being posted onto review sites, negative reviews not being published and businesses paying for endorsements in blogs and other online articles without this being made clear to consumers.

Following the investigation, in April 2016 the Authority  wrote to more than 50  marketing companies, businesses that use the services of marketing companies and publishers of online articles and blogs, to warn them that helping to arrange or publish advertising or other marketing that is not clearly distinguishable from the opinion of a journalist or blogger may result in them breaking the law.

Businesses that mislead consumers may be in breach of the Consumer Protection from Unfair Trading Regulations 2008. The UK Competition and Markets Authority has also issued advice to businesses whose products are being reviewed that they could be breaking the law if they

  •  pretend to be a customer and write reviews about their own products
  • commission third parties to write fake reviews
  • offer inducements – money or gifts – to customers to write positive reviews their business

In the United States, Amazon has pushed forward with  legal actions against vendors who it says manipulated its review system by offering unfair inducements in return for good reviews.

The topic of Amazon fake business and product reviews was the centre of the  BBC Radio 4 consumer affair program  You and Yours. Amazon specialist lawyer Yair Cohen discusses the latest developments below.

.

 

 

Lawyer Yair Cohen blog. Internet and social media law in the UK

Upcoming Events

May 2022

The Internet Law Leadership Summit 2022

14 May 2022  -  15 May 2022

The annual gathering of the most prominent internet law lawyers and attorneys from across the world

From 09:00 until 17:00

At Aria Hotel, Las Vegas

Find out more...

April 2020

The Data Protection Practitioners' Conference 2020

06 Apr 2020

The annual ICO conference with Information Commissioner, Elizabeth Denham CBE

From 08:30 until 17:00

At Manchester Central Convention Complex

Find out more...

    Do you ever need to take a screenshot as evidence of #harassment or of #defamation on the internet? If you do, make sure to read this excellent article where I give advice on the best way to take screenshot and preserve evidence using your mobile telephone https://www.dazeddigital.com/science-tech/article/56366/1/receipts-culture-has-gone-too-far

    Men who are falsely accused of rape and whose trial damaged their reputation can now remove refences to their trial from Google when their name is being searched https://www.internetlawcentre.co.uk/falsely-accused-of-rape

    Cops look at self after a businessman wrongly accused of raping law student who was motivated by the metoo movement https://mol.im/a/10914001

    Why are #footballers susceptible to #blackmail and extorsion?
    If you know a #PremierLeague footballer who is being blackmailed, you will also know that the experience they are going through is pretty sickening. Everything is at stake...Read more.
    https://www.internetlawcentre.co.uk/footballer-blackmail-legal-advice

    Load More...