Social Media Reputation Management

Social media reputation management lMost organisation can see social media reputation crisis arriving far before anything bad is published about their company. Often there are business processes which have been a bit rusty for some time and which the organisation knows could one day turn into social media reputation crisis. Identifying the potential for social media reputation crisis is always the first step in being able to handle them bravely and in a manner which would enable to organisation to move forward post crisis and become better than it has ever been.

Often social media crisis start with an investigation by the press, which is being handled incorrectly. Not taking seriously enough an enquiry by a journalist could cost the organisation dearly in good reputation. Whether it is a news article of a television investigation programme about the company, what really matters is the day after, when the blogging and the twitting and the re-posting occurs. A 10 minutes television programme could easily turn into hundred of thousands of tweets. A single tabloid article of 20 lines, may easily escalate into huge amount of Facebook shares.

Handling potential social media reputation crisis effectively, and from the outset, is likely to make the whole difference to consequences of the day after.

For nearly 20 years, Yair Cohen has been advising companies on media investigations, and since social media has become an integral  part of for lives, on the social media impact of a potentially bad story. In those difficult situation, what a business leader need is experience. This is precisely what Yair offers.

Upcoming Events

April 2019

Internet Law Leadership Summit

24 Apr 2019  -  26 Apr 2019

The 2019 annual gathering of some of the greatest internet law attorneys from the US, Canada and UK is taking place in Las Vegas Nevada. Attendance by invitation only

From 08:30 until 17:30

At ARIA Resort Las Vegas

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Internet Law and Brand Management

10 Apr 2019  -  10 Apr 2019

This exclusive private presentation will be delivered to senior executive clients of Meltwater. Meltwater is a global media monitoring company with offices in 51 countries and more 26,000 clients.

From 09:35 until 12:35

At Nobu Hotel Shoreditch

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