Most organisations can see social media reputation crisis arriving far before anything bad is published about their company. Often there are business processes which have been a bit rusty for some time and which the organisation knows could one day turn into social media reputation crisis. Identifying the potential for social media reputation crisis is always the first step in being able to handle them bravely and in a manner which would enable the organisation to move forward post crisis and become better than it has ever been.
Often social media crises start with an investigation by the press, which is being handled incorrectly. Not taking seriously enough an enquiry by a journalist could cost the organisation dearly in good reputation. Whether it is a news article of a television investigation programme about the company, what really matters is the day after, when the blogging and the tweeting and the re-posting occurs. A 10 minutes television programme could easily turn into hundred of thousands of tweets. A single tabloid article of 20 lines, may easily escalate into huge numbers of Facebook shares.
Handling potential social media reputation crises effectively, and from the outset, is likely to make the whole difference to the consequences of the day after.
For nearly 20 years, Yair Cohen has been advising companies on media investigations, and since social media has become an integral part of for lives, on the social media impact of a potentially bad story. In those difficult situation, what a business leader need is experience. This is precisely what Yair offers.